Web 3 technologies — the Metaverse, NFTs, blockchain-based assets and decentralised platforms — are creating new environments for brands and organisations to engage audiences. This one-day course builds practical understanding: what these technologies are, how organisations are using them now, and how to integrate them into your communication and marketing strategy without getting lost in hype.
Web 3 fundamentals and terminology, the Metaverse as a communication environment, NFT strategy for marketing and engagement, integrating emerging technologies into communication plans.
Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence-based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.
- Explain how Web 3 technologies work and how they create organisational value
- Identify opportunities for brands to benefit from emerging digital environments
- Create and manage a digital wallet and online assets
- Design strategies for marketing products or services in Web 3 environments
- Develop communication initiatives and outreach in the Metaverse
- Design and manage NFT projects linked to marketing and communication goals
- Evaluate which emerging technologies are relevant to your organisation
- Build a practical roadmap for integrating Web 3 into your communication strategy
- What Web 3.0 is and how it integrates with Web 2
- Core concepts and terminology: blockchains, decentralisation, nodes and smart contracts
- Current developments and trends in the Web 3 ecosystem
- Platforms and environments relevant to communication and marketing
- Creating and managing a digital wallet and online assets
- What the Metaverse is and how it may shape the future
- How organisations use the Metaverse for communication, business and branding
- Culture, dynamics and expectations in Metaverse communities
- Augmented and virtual reality environments
- Practical options for organisations engaging with Metaverse platforms
- NFT terminology, audiences and communities
- Communication channels such as Twitter Spaces and Discord
- Tokenised products and services in the Metaverse
- Case studies of brands using NFTs to build reputation and business value
- Integrating NFT projects into broader communication and marketing strategy
- Integrating Web 3 technologies into strategic communication planning
- Developing practical plans for Web 3 engagement
- Identifying and managing partners for implementation
- Tools for launching and managing products or services in Web 3 environments.
Executives and communication or marketing professionals interested in engaging with Web 3 technologies as part of business and communication strategy. No prior technical knowledge is required — the focus is on strategic and practical applications.
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
A great deal. The small-group format and intensive, practical approach mean every participant leaves with specific, applicable skills and techniques.
Nothing specific is required. If you have a current project or challenge relevant to the course topic, bring it along — the practical exercises can incorporate real-world contexts.
No. The course is designed for communication and marketing professionals, not technologists. All concepts are explained from first principles with a focus on strategic application.
ISOC’s social media courses cover established platforms and content strategy. This course focuses specifically on emerging Web 3 technologies — blockchain, Metaverse, NFTs — and their strategic implications for communicators.