Effective social media management is part creative, part analytical and part strategic. This course builds practical, platform-level skills for the channels that matter most — Instagram, LinkedIn, YouTube and X. You will learn to create compelling content, build and engage communities, use analytics to refine your approach, and stay ahead of emerging trends and platform changes that affect how audiences engage.
Instagram content strategy and visual storytelling, LinkedIn professional engagement and networking, YouTube video and multimedia strategy, and X (formerly Twitter) for real-time engagement.
Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence-based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.
- Apply platform-specific best practices to build and engage your audience effectively
- Create strategic, visually compelling content tailored to your brand and audience
- Use analytics and insights to measure performance and refine your approach
- Build and manage active online communities across key platforms
- Navigate emerging trends and platform changes to maintain a competitive presence
- Design a content calendar and publishing workflow for consistent execution
- Adapt your approach to different platforms, audiences and organisational objectives
- Leave with a ready-to-execute social media plan for your organisation
- Optimising your Instagram business profile
- Crafting visually compelling posts, stories and reels
- Developing a consistent and engaging content strategy
- Utilising analytics to refine your approach
- Case studies of standout Instagram campaigns
- Building a compelling LinkedIn company page
- Strategies for thought leadership and personal branding
- Leveraging LinkedIn for corporate storytelling and B2B marketing
- Effective community management and professional engagement
- Successful LinkedIn campaign examples and insights
- Launching and optimising your YouTube channel
- Creating impactful multimedia content that drives engagement
- Developing effective video strategies
- Enhancing visibility through SEO and keyword optimisation
- Case studies of successful video marketing campaigns
- Best practices in real-time brand communication
- Crisis management and reputation monitoring using X
- Techniques for compelling short-form content
- Maximising reach through effective hashtags and trending topics
- Tools for automation, analytics and integrated social management
This course is for communication professionals, marketing executives, social media managers and anyone responsible for day-to-day content and engagement across digital platforms. It is designed for practitioners who want to sharpen their platform-level execution and build a disciplined, results-driven approach.
- Live Online11–12 November 2026· $950Book
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Yes. We deliver this course for teams of any size, tailored to your organisation’s context and objectives. Contact us to discuss your requirements.
Social Media Strategy focuses on designing the strategic approach — landscape analysis, goal-setting and governance. This course focuses on platform-level execution — creating content, building communities and using analytics to improve performance across Instagram, LinkedIn, YouTube and X.
Yes. Social media platforms evolve constantly, and the course content is updated to reflect current best practice, features and algorithms for each platform covered.
Nothing specific is required. If you have a current project, challenge or organisational context relevant to the course, bring it along — the practical exercises can incorporate real-world scenarios.