Meet the ISOC team

Adam is a senior media trainer and broadcast journalist with more than 25 years' BBC experience. He presents on BBC Radio 4, BBC Radio 5 Live, BBC Radio 2, the BBC World Service and the BBC News Channel, and is a regular voice across BBC Radio Scotland, Wales, Ulster and the BBC's 40 regional stations. His journalism career has included covering business, finance and consumer news across the British and global airwaves, and he has also worked for Times Radio. As a media and crisis communication trainer, Adam has worked extensively across the Middle East, Europe and Africa through his consultancy Adam Kirtley Media. His clients include senior executives at major energy companies, banks, mining companies, European government agencies and international courts. Notable engagements include crisis media training for judges at a major European court, ongoing media and presentation skills training for a major Middle Eastern energy company, and crisis training for the Seychelles government during a live banking and telecoms crisis. At ISOC, Adam delivers media training, crisis media training and presentation skills programmes for senior executives and spokespeople. His approach combines the forensic questioning skills of a working BBC journalist with a constructive, practical coaching style. His continued work as an active BBC journalist means his training reflects the current media landscape. Adam is based in the UK and trains in English.

Anne is a corporate communications strategist and trainer with more than 25 years' international experience across multiple industries and highly multicultural environments. Her career has been primarily in-house, leading the development, planning and management of communication strategies, internal and external campaigns, crisis communications and stakeholder engagement programmes for major international organisations including Jumeirah Group, Future Pipe Industries and the Rezidor Hotel Group. In 2010, she co-founded In2 Consulting, an award-winning boutique strategic communications agency based in Dubai specialising in hospitality and technology. The agency won the 2018 UAE Business Awards for Best Hospitality PR Agency and was shortlisted for the PRCA MENA Awards. Anne holds an MBA from the University of Colorado and a Bachelor's degree in hotel administration from the Hotel School The Hague. She is a former board member of the Middle East Public Relations Association (MEPRA). At ISOC, Anne delivers corporate communications, crisis communication and stakeholder engagement programmes. She also teaches communications courses at Zayed University, Middlesex University and the Higher Colleges of Technology. Her in-house perspective is particularly valuable for clients who want training grounded in the realities of managing communications within complex organisations. Anne is based in Dubai and trains in English and Dutch.

Anouska is a corporate trainer and leadership coach with more than 24 years' experience in senior management, sales, marketing and hospitality. She specialises in helping individuals and teams develop practical skills in public speaking, presentation, leadership, communication and interpersonal effectiveness. Her training style is engaging, energetic and focused on immediate application. Anouska's career includes senior roles across the hotel and travel industry. As Director of Operations for the Middle East at Hotel Dynamics, she was responsible for 16 hotel loyalty programmes across five-star properties throughout the region, managing more than 400 employees. She also served as Client Services Director at Karak Creative, a Dubai agency, and held business development and marketing leadership positions at IFA Hotels and Resorts, Power Brands Hospitality and IML Field Marketing Services. At ISOC, Anouska delivers executive communication coaching and training in public speaking, presentation skills, management and leadership, communication skills, assertiveness, crisis and reputation management and event management. Her courses consistently receive five-star feedback. She brings a hands-on, results-driven approach that draws on real experience of leading large teams, developing client relationships and managing operations under pressure. Anouska is based in Spain and Dubai and trains in English.

Caitlin is a communication strategist, playwright and keynote speaker with more than 15 years' experience working with clients across Europe, the United States, the Middle East and Australasia. She specialises in leadership communication, public speaking, negotiation skills and personal impact. As a training consultant at Impact Factory, her clients include the European Central Bank, Prudential, Novartis, Chanel, Linklaters, Minebea Intec and Independent Age. Caitlin brings a distinctive creative background to her corporate training. She is a Brit-American actress, writer and director who has developed screenplays for Lightworkers Media and The History Channel, where she was a staff writer on The Bible. She wrote and directed the award-winning Amazon web series Wimpole Street, which won Best Comedy Web Series and Best Director at the Seattle Web Festival. She is a member of BAFTA and SAG-AFTRA, and her plays have been staged off-Broadway and at the Soho Theatre and Orange Tree Theatre in London. At ISOC, Caitlin delivers public speaking, leadership communication, negotiation skills and interpersonal impact programmes. She is particularly effective at helping participants overcome presentation anxiety and develop a commanding, natural delivery style. Her performance background gives her an instinctive understanding of pacing, narrative structure and audience engagement. Caitlin is based in the UK and trains in English.

Chaker is an award-winning Palestinian-Canadian author, reporter and public speaker. He has spoken at the United Nations, Google, Meta, national parliaments and major international conferences. He is the Executive Chairman of OBCIDO Inc., a New York-based digital and media company, and has published six novels, two of which appeared on Amazon's bestseller lists. Chaker was named Esquire Middle East Man of the Year in 2015, and in 2016 was ranked first by Arabian Business in their 100 Most Powerful Arabs Under 40. In the same year, he received the Mentor Arabia Award from Queen Silvia of Sweden and Prince Turki Bin Talal Bin Abdulaziz Al Saud. In 2017, he was recognised as a Global Trailblazer alongside Arianna Huffington by Bridges of Understanding. He has been listed in Inc. Magazine's 51 Powerful Middle-Eastern Businessmen. At ISOC, Chaker delivers training in public speaking, social media strategy, personal branding, digital communications and storytelling. His experience as a writer, speaker and media figure gives him a practitioner's perspective on how individuals and organisations can build compelling public narratives and use social media effectively. His personal journey gives his communication teaching an authenticity and conviction that resonates across cultures. Chaker is based between Paris and Dubai and trains in English and Arabic.

Corrina is a communication and professional development trainer specialising in interpersonal skills, leadership and workplace productivity. She is a certified NLP Master Practitioner, a facilitator of intercultural awareness and a behavioural style consultant using DiSC profiling tools to help individuals and teams understand their own communication patterns and work more effectively with others. She is also a qualified Mind Gym coach and Inter-Cultural Intelligence Certified. Corrina qualified with the UK Chartered Institute of Marketing and built her career across several countries, living and working in Australia, Egypt and Bahrain before settling in Dubai. She previously worked in the corporate communications department at Emirates Group and managed a marketing agency in Dubai for 15 years before transitioning into learning and development. As one of the lead coaches, she contributed to the Management Development Programme for Unilever, delivering sessions globally. At ISOC, Corrina delivers interpersonal skills, corporate communication, negotiation skills, presentation skills, cultural understanding and professional development programmes, together with executive coaching. Her approach combines behavioural science tools with practical, engaging facilitation. She is the Managing Partner and Lead Facilitator at The People People, where she partners with HR professionals to develop leaders with strong interpersonal skills. Her cross-cultural experience makes her particularly effective with diverse and multicultural groups. Corrina is based in Dubai and trains in English.

Elena is a strategic communications and reputation specialist with more than 20 years' experience leading communication functions for major multinational companies. She directed communications at Nestlé Russia and Eurasia, where she managed PR strategy across 11 countries and 12 factories, at GlaxoSmithKline and at Ehrmann AG, giving her deep experience in reputation management, media relations, crisis communication, CSR and stakeholder engagement in complex multinational environments. She has also worked at Finsbury, one of the world's leading financial and strategic communications firms. Elena holds two Master's degrees, in economics and management from the Moscow Academy of Finance and Law, and in journalism from Lomonosov Moscow State University. She studied leadership at London Business School. She is a member of the World Communication Forum Association in Davos, where she has spoken at professional conferences on corporate communications and social responsibility. At ISOC, Elena delivers corporate communications, reputation management, crisis communication and media relations programmes. Her experience managing communications for global FMCG and pharmaceutical brands gives her direct insight into the pressures of protecting reputation in highly regulated, consumer-facing industries. She understands how to align communications strategy with business objectives and navigate the competing demands of media, regulators, employees and consumers. Elena is based in Cyprus and trains in English and Russian.

Eva is an executive presence coach and leadership development specialist with more than 15 years' experience working with CEOs, founders and senior executives across Europe, the United States and Asia. She specialises in helping leaders develop the physical composure, clarity and authority that underpin effective executive communication. Her approach integrates body-based awareness with executive performance coaching. As a certified Somatic Experiencing Practitioner with advanced training in developmental psychology, Eva brings a distinctive methodology that helps leaders recognise how physical patterns of tension, breathing and posture influence their communication, decision-making and presence under pressure. Her long-term coaching clients include the president of an $8 billion US corporation and the CEO of a leading finance and capital markets company. At ISOC, Eva coaches senior executives and delivers executive presence programmes that help leaders strengthen their communication presence, composure and impact in high-stakes environments. She is particularly effective with leaders managing transitions, high-profile stakeholder relationships or communication challenges that require more than technical skill. Eva delivers programmes internationally in English and Italian. Her work bridges the gap between conventional leadership coaching and the deeper physical dimensions of executive communication. Eva is based in Italy and trains in English.

Felice is an editor, writer and content strategist with in-depth experience of economic and business news. During a 16-year career at CNN, she helped create and then produce the award-winning live business programme World Business Today. Moving into text-based media, Felice became Managing Editor of Hoover's Online Europe, responsible for a team of journalists covering European business. She has since worked as a content designer and strategist for Transport for London and digital experience platform Episerver, and as an editorial trainer at technology consultancy Inviqa. Her career bridges broadcast, digital and print media, giving her a comprehensive understanding of how content works across different formats and platforms. Her content design expertise adds a distinctive dimension: she understands not just how to write well, but how to structure content for digital audiences, improve readability and align editorial strategy with user needs. At ISOC, Felice delivers writing, editing and content programmes. She helps professionals improve their business writing, develop corporate storytelling skills and create content strategies that work across digital and traditional channels. Her CNN experience gives her a rigorous editorial standard, while her content design work brings contemporary best practice in plain English, information architecture and digital communication. Felice is based in the UK and trains in English.

Frances is a communications specialist with more than 25 years' experience in broadcast and print journalism and public relations. She began her career in-house at BBC Northern Ireland, later working as a news editor and presenter for the BBC and for Dubai Television and Radio. She has also served as editor-in-chief of a high-end lifestyle magazine and contributed to UK and UAE newspapers. As a PR professional, Frances has worked extensively on media relations, employee engagement and crisis communications for major organisations including Emirates Airline and Group, Dubai Airports, F&E Aerospace (Dubai Airshow), the American University of Sharjah and Dubai Tourism. Her experience spans both media and corporate communications, giving her a dual perspective that is valuable in media training. At ISOC, Frances delivers corporate communications, crisis communication, media training and writing programmes. Her combination of BBC broadcast training, editorial experience and senior in-house PR roles means she understands both how journalists work and how organisations should prepare for and manage media engagement. She is particularly effective at helping participants develop confidence in handling press enquiries, preparing for interviews and managing reputational issues. Frances is based in Dubai and trains in English.

Hassan is a professional development trainer with more than 10 years' corporate training experience alongside a career in senior commercial roles. Before becoming a full-time trainer, Hassan held senior management positions leading multinational teams to grow digital businesses including YallaMotor.com, Bayt.com and GulfNews.com, giving him commercial credibility and a direct understanding of the pressures facing business leaders. His corporate training clients include Shell, Aramco, Samsung International, Abu Dhabi Global Markets and BAE Systems. He holds dual certifications in learning and development: a Certified Training and Development Professional (CTDP) from Canada and a CIPD Level 5 Diploma in Learning and Development. He is a division-level champion speaker at Toastmasters International. At ISOC, Hassan delivers public speaking, leadership, negotiation skills, interpersonal skills and executive communication programmes. His combination of digital business leadership and professional training credentials gives him a practical credibility that resonates with participants at all levels. He helps individuals and teams build skills in strategic communication, leadership presence and interpersonal effectiveness. His approach blends rigorous preparation with high-energy facilitation, and he is particularly effective at helping participants develop confidence and presence in high-stakes professional settings. Hassan is based in Dubai and trains in English and Arabic.

Israa is a protocol and etiquette specialist with a decade of experience training executives, government entities and royal households across the GCC. She holds an MBA in leadership and human resources management from the University of Dubai and professional certifications from the European School of Protocol in London, Protocolbureau in Brussels, and the Dubai Etiquette Academy under William Hanson. Her training clients include SAMA, SABIC, DEWA, DP World, Cleveland Clinic Abu Dhabi, the Federal National Council, Borouge, the National Petroleum Construction Company, Oman Airports, Enterprise Estonia, the Roads and Transport Authority and the Royal Opera House in Muscat. Her courses cover business etiquette, international protocol, dining etiquette, executive presence, public speaking and event management, as well as specialist areas including protocol for hosting VIP delegations and cross-cultural business etiquette. At ISOC, Israa delivers protocol and etiquette and executive presence programmes. Her experience training at the highest levels in the Gulf, including royal households and senior government bodies, gives her an understanding of the standards expected in formal and diplomatic settings. She translates this into practical guidance that professionals at every level can apply with confidence. Israa is based in Dubai and trains in Arabic and English.

Izabela is a communications specialist and ICF certified executive coach with more than 20 years' international experience across Europe, the United States and the Middle East. She is the founder of InitiativeHub, a coaching and communications consultancy, and teaches at Middlesex University. She has managed the communications functions for prominent international brands including Jumeirah Group's flagship Burj Al Arab hotel, market intelligence group Euromonitor International, Incisive Media and Business Monitor International. Her expertise spans developing and managing external and internal communications campaigns, crisis and reputation management, agency relationships, events management and media relations. Izabela also specialises in career and communication coaching, working with high-performing individuals and future leaders on executive presence, soft skills development and professional communication. Her clients have included professionals at Aramco, King Abdullah University of Science and Technology (KAUST) and the Organisation for the Prohibition of Chemical Weapons. At ISOC, Izabela delivers corporate communications, public speaking, executive presence and PR programmes, together with executive coaching. Her experience at the Burj Al Arab, one of the world's most high-profile hospitality brands, gives her a practical understanding of reputation management at the most demanding level. Her career across financial publishing, market intelligence and luxury hospitality gives her breadth that allows her to adapt training to different industries. Izabela is based in Mauritius and trains in English and Polish.

James is a communications trainer and executive coach with more than 30 years' experience spanning international journalism, corporate communications and government affairs. He spent 15 years as a foreign correspondent and editor, founding Bloomberg News' business and finance coverage in the Middle East in 2000 and later co-running the Reuters Gulf financial newsroom. He then moved in-house, leading corporate affairs and communications for Abraaj Capital, government relations for BlackBerry in MENA, and corporate and government affairs for Mondelez International across Eastern Europe, the Middle East and Africa. At Abbott he spent eight years as Senior Director of Government Affairs for the Middle East, Africa and Pakistan, advising executive leadership on reputation, regulatory reform and political risk. A graduate of the University of Cambridge, James holds a Master's degree in Journalism and a Diploma in Economics from the University of London, and is an ICF certified executive coach, trained by the Co-Active Training Institute. At ISOC, James delivers corporate communications, media training, crisis communication, executive presence, public affairs and executive coaching. He has worked both sides of the interview, as the correspondent asking the questions and as the executive answering to ministers, regulators and the press, which shows participants how their words will be used. James is based in Dubai and trains in English, Arabic and French.

Jenni is a senior communications strategist and PR consultant with more than 20 years' experience across the UK Government, the Royal Household and the global pharmaceutical industry. She served as a press secretary at St James's Palace, advising and accompanying members of the Royal Family on visits and public engagements, and represented the Palace at press office meetings at Buckingham Palace. Jenni began her career in the UK Government Information and Communication Service, working in the Department of Trade and Industry and the Department of Health, before passing the Senior Information Officer promotion board and being seconded to the Royal Household. In the corporate sector, she was UK head of public relations for Pfizer, where as a member of the European communications team she managed PR and media training across the organisation. At ISOC, Jenni delivers programmes in corporate communications, crisis communication, media training and public affairs. She has managed media training at European conferences including the European Society of Cardiologists, and her advisory roles span the Royal Hospital Chelsea and NHS trust boards. Her career spanning government, royal and corporate communications gives her a rare breadth of perspective. Jenni is based in the UK and trains in English.

Joumana is a senior Arabic broadcast journalist and media trainer with more than 20 years' experience in television, radio and digital media. She is currently chief editor and senior news anchor at Al Mashhad TV, where she leads editorial teams and anchors major news programming. Her career spans newsrooms across the Arab world, including senior presenting and editorial roles at AlAan TV, Al Ekhbariya in Saudi Arabia, Kuwait TV and Live Point. Alongside her broadcasting career, Joumana has spent more than a decade as a media trainer. She delivers training in Arabic media performance, TV and radio presenting, public speaking, voiceover and strategic media engagement. Her training clients include Dubai Chambers, Abu Dhabi Development Fund, General Motors, OQ in Oman, New Murabba in Riyadh, Saudi Investment Bank, Riyadh Bank, Zahid Group, Matarat Holding and Ajman Free Zone Authority. She also lectures in media at two UAE universities. At ISOC, Joumana delivers Arabic-language media training and public speaking programmes for executives and spokespeople. Her current role as a working news anchor means her training reflects the demands of today's Arabic media landscape. Joumana is based in Dubai and trains in Arabic and English.

Lama is a corporate trainer and communication coach with more than 15 years' experience supporting senior professionals across government, education and industry. She has designed and delivered executive training for national ministries, major corporations and public authorities in strategic communication, media handling, emotional intelligence and leadership presence. Her clients in the UAE include ADNOC, DEWA, the Department of Energy in Abu Dhabi, the Roads and Transport Authority, Dubai Police Authority, the Ministry of Interior Affairs, Khalifa University and the National Emergency Crisis and Disasters Management Authority. Before moving to the UAE, Lama held advisory and training roles in the Canadian federal government, including positions at Health Canada and Human Resources and Skills Development Canada, supporting senior officials with stakeholder engagement, communication strategy and internal training. She is an ICF-certified transformative coach and visiting instructor in strategic communication at Abu Dhabi University. At ISOC, Lama delivers corporate communication, media training, interpersonal skills and public speaking programmes, together with executive communication coaching. Her trilingual capability in Arabic, English and French makes her particularly effective for training programmes across the MENA region. She holds a Master's degree in communication from the University of Ottawa and a double Bachelor's degree in business administration and sociology. Lama is based in Dubai.

Liliane Daoud is a senior broadcast journalist and communication trainer with more than 20 years' experience in television and radio across the United Kingdom and the Arab world. She spent six years at the BBC World Service and BBC Arabic before presenting a flagship political talk show on ONTV in Egypt and joining Alaraby TV in London as a senior presenter. Alongside broadcasting, Liliane has spent more than a decade as a trainer and communication consultant, and is a visiting lecturer at the University of Westminster. Her work spans media training, spokesperson readiness, public speaking, leadership communication and strategic messaging. At ISOC, Liliane delivers media training, public speaking and communication programmes for executives and spokespeople. Her years in live political broadcasting give her training a direct, practical authority, particularly for leaders who must communicate clearly under scrutiny. Liliane is based in London and trains in English and Arabic.

Louise is a strategic communications consultant with 25 years' experience leading global consumer business across FMCG, retail, health, technology, energy and travel. She has held senior roles at Ogilvy, Weber Shandwick and H+K Strategies, where she led teams across EMEA for clients including Procter and Gamble, Shell, Nestlé, Unilever, Mastercard, Kellogg's, British Airways, Bayer and Avis Budget Group. She has trained more than 1,000 senior leaders and authored official guidance on the effective use of communications to build organisational resilience. Louise specialises in content and channel planning across owned and earned media, reputation management and integrated content distribution. Her client experience extends to UK government work in national security and defence, giving her breadth that spans consumer brands and highly sensitive institutional communications. At ISOC, Louise delivers corporate communications, social media, AI and digital communications and content strategy programmes. Her agency pedigree and global brand experience make her particularly effective at helping organisations develop integrated communications strategies that work across multiple channels and markets. She is current on developments in AI-powered communications tools, making her a relevant and forward-looking trainer for organisations navigating digital transformation. Louise is based in the UK and trains in English.

Mariam is a senior media professional with more than 18 years' experience in presenting, writing, reporting and producing news and business stories. She currently works as a producer for Abu Dhabi TV. Her career includes senior roles at Al Arabiya in Dubai, Sky News Arabia in Abu Dhabi, Alhurra TV in Washington DC and LBCI in Lebanon. Mariam has covered major international events including the World Economic Forum in Davos, IMF and World Bank meetings, G20 summits, OPEC meetings, Expo Milano, Expo Kazakhstan and Hannover Messe. She has interviewed ministers, CEOs and senior executives across the world. She holds a Master's degree in international affairs and diplomacy from Notre Dame University and a Bachelor's degree in political sciences from the Lebanese University. At ISOC, Mariam delivers communication, media training and interview coaching programmes for executives and spokespeople in Arabic and English. Her experience covering major international economic and business events gives her a deep understanding of the media environment that senior executives face when representing their organisations on the global stage. She knows what journalists are looking for and can prepare spokespeople specifically for high-profile media contexts. Mariam is based in Dubai and trains in Arabic and English.

Nick is a senior media trainer with more than 30 years' experience as an international broadcast journalist. He trained at the BBC and spent 15 years with ITV News and ITN as a reporter, presenter, producer and senior editor before joining the management team that launched Al Jazeera English in 2006, where he ran the channel's reporting division and oversaw global content and breaking news. Since founding his own media consultancy in Dubai in 2010, Nick has specialised in training senior executives, government officials and corporate spokespeople in media skills, presentation and crisis communication. He spent several years embedded as an advisor in a senior government communications office, and his clients include Emirates Airline, Qatar Airways, NEOM, the UAE Ministry of Investment, Rolls Royce, IKEA, Standard Chartered, the Saudi Capital Markets Authority and the UAE Central Bank. Long-term projects include a three-year crisis and reputation programme for Expo 2020 Dubai, a three-year media training programme for Qatar Airways and training programmes for exhibitors and managers at COP28. At ISOC, Nick delivers media training, crisis communication and presentation skills programmes for senior executives and spokespeople across government, aviation, energy and financial services. He is based in Dubai and trains in English. His continued work in active journalism means his training reflects current media practice.

Punam is a broadcast journalist, presenter and media trainer with a career spanning radio, television and film. She began as a news journalist and breakfast show host at BBC WM in Birmingham before working as a BBC News journalist. She was then recruited by Dubai One TV to host and write their first English-language lifestyle show, Out and About, which became the channel's longest-running English programme. The show saw her interviewing international figures and travelling to destinations across the UAE and beyond. She is a freelance producer and host for Dubai Eye Radio 103.8. Beyond broadcasting, Punam has worked as a filmmaker, with her debut documentary premiering at the Dubai International Film Festival as a Muhr Awards finalist. She is an accomplished international MC who has hosted events for the President of the Maldives and members of the Dubai Royal Family. She has also served as a presenter for CNN, Showtime and MBC. She holds a Postgraduate Diploma in Journalism from Birmingham City University. At ISOC, Punam delivers media training, public speaking and presentation skills programmes. Her experience as a working broadcaster gives her an authentic understanding of what makes someone effective on camera, on air and on stage. Punam is based between London and Dubai and trains in English.

Ruth is a financial journalist, media trainer and executive coach with more than 16 years' experience across the Middle East and North Africa. As MENA Bureau Chief for Mergermarket (part of Acuris), she developed extensive experience interviewing senior executives and shareholders across all industries on strategic matters including mergers and acquisitions, IPOs, joint ventures and growth strategy. Ruth specialises in financial and corporate communications. Recent work includes developing annual report content for regional banks in the UAE and Saudi Arabia, preparing the management team of a Saudi human resources company for their equity story and investor roadshow ahead of a Tadawul listing, and writing strategic content for a major Saudi government-owned entertainment development company. She has appeared regularly on CNBC Arabia to discuss M&A and investment trends, and chairs and moderates at business conferences and events. At ISOC, Ruth delivers corporate and financial communications, media training and executive coaching programmes. Her financial journalism background makes her particularly effective at preparing spokespeople and executive teams for financial media, investor engagements and the communication challenges that surround transactions, listings and strategic announcements. Ruth is based between Dubai and Riyadh and trains in English.

Sam is a social media and corporate communications consultant based in Dubai with more than 13 years' experience in the region. She founded Footstep Communications in 2011 and has worked across consumer and corporate brands including Emirates, Jumeirah Group, Procter and Gamble, Emaar and Dubai World Trade Centre. Her agency career includes Hill and Knowlton and Fifth Ring, where she served as Head of PR, and she has also worked in the not-for-profit sector with Marie Curie Cancer Care. Sam specialises in integrated communications strategy, social media strategy and management, content creation, customer engagement and influencer relations. She is a contributor to Entrepreneur Middle East, writing on communications and social media topics. Her hands-on approach draws on real campaigns and real results rather than theoretical frameworks. At ISOC, Sam delivers social media, digital communications and corporate communications programmes. She is particularly effective at helping organisations understand how social media fits within a broader communications strategy and at training teams to create content that genuinely engages their audiences. Her experience across aviation, hospitality, FMCG and real estate means she can tailor social media training to the specific platform dynamics, audience expectations and reputational considerations of different industries. Sam is based in Dubai and trains in English.

Sarah is a broadcast journalist, economist and executive communication coach with more than 25 years' experience across media, finance and corporate communications. She anchored CNBC's flagship European breakfast programme Squawk Box and presented the European Closing Bell, interviewing business leaders, politicians and financial experts on a daily basis. Before moving into broadcast journalism, Sarah worked in investment banking at BNP Paribas, where she led the Latin American equity sales desk in London. Sarah has held senior communication roles including head of communication and investor relations for a major UAE brand and career coach and lecturer at IMD Business School in Switzerland. She regularly moderates high-profile international conferences and events, including the Saudi Green Initiative Forum at COP28 and the Dubai International Project Management Forum. At ISOC, Sarah delivers media training, public speaking and executive communication programmes for CEOs, government ministers and senior executives across financial services, energy, automotive and hospitality. Her combination of broadcast authority, financial fluency and coaching skill makes her particularly effective with leaders who need to communicate complex business messages with confidence and clarity. Sarah is based in Dubai and trains in English.

Tim is a strategic communications consultant with more than 20 years' experience helping organisations deliver their messages effectively to media, investors, regulators, policymakers and employees. He operates at the most senior levels, devising and executing strategic communications plans that encompass media relations, crisis and issues management, reputation management, investor relations and internal communications. Tim spent 10 years at HSBC, first as Regional Head of Communications for the Middle East and North Africa, then in global communications roles. Before HSBC, he worked across a range of sectors both as a consultant and in-house, with experience at Abbey National/Santander, BNY Mellon, Edelman, Asda'a PR and Charles Barker. He is an Oxford University graduate. At ISOC, Tim delivers strategic communications, media training, crisis communication and investor relations programmes for senior executives and leadership teams. His combination of in-house and consultancy experience, particularly his decade at one of the world's largest banks, gives him a practical understanding of communications at the intersection of business strategy, regulation and reputation. He is particularly effective with financial services clients and organisations that need to communicate with sophisticated, sceptical stakeholder audiences. Tim is based in the UK and trains in English.

Tim is a public affairs and communications specialist with more than 25 years' experience across private, public, trade association and voluntary sectors. He runs Tim Wilson Associates, providing strategic public affairs and communications counsel to a wide range of clients. Tim was formerly Director of Policy at Pact, the trade association for independent TV and film production companies, where he led successful lobbying campaigns to protect producers' intellectual property rights, including at EU level. Earlier in his career he was a senior consultant at Westminster Strategy and Political Context, delivering programmes for clients including Microsoft, Roche Pharmaceuticals and Eutelsat. He has also worked as a political researcher at Westminster and in NHS health promotion campaigns, giving him first-hand understanding of how government, parliament and the legislative process work in practice. At ISOC, Tim delivers public affairs, government relations and corporate communications programmes. His experience operating at the interface between business, government and media makes him particularly valuable for organisations that need to influence policy, manage political stakeholders or navigate regulatory environments. He is a member of the Chartered Institute of Public Relations and the Royal Television Society, and has served as a board director of the Educational Recording Agency, Audio Content Fund and AudioUK. Tim is based in the UK and trains in English.

Will is a communication strategist, advisor and executive coach with more than 25 years' experience working across 50 countries. He studied experimental psychology at Oxford and later journalism and politics in the United States before joining Reuters as a graduate trainee, where he took foreign postings in Brussels, Stockholm and Belgrade covering international summits, financial markets and political affairs. Will co-founded a global communications consultancy and later established ISOC as a specialist training institution. For six years he served as chief advisor to the head of government communications in the office of a Prime Minister, and has since counselled hundreds of cabinet ministers, CEOs and senior executives across Europe, North America, the Middle East, Africa and Asia. His clients include national governments, Fortune 500 companies, central banks and international institutions. At ISOC, Will leads programmes in executive presence, media training, crisis communication and strategic messaging. His background in psychology gives his coaching a distinctive analytical depth, helping senior leaders understand how communication works under pressure and how to adapt their approach to different audiences and situations. Will is based in London and Dubai and trains in English and French. He is recognised as one of the world's leading advisors on executive communication.