Video is the dominant format in digital communication — and most organisations outsource it because they believe it requires professional equipment and crews. It does not. This two-day course builds the practical skills to plan, script, film and edit professional-quality corporate video using the resources your team already has, and to distribute it for maximum impact online.
Video planning and storyboarding, on-camera interview technique, filming with available equipment, basic editing and post-production, social media video strategy.
Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence-based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.
- Plan a video project from concept through storyboard to script
- Conduct effective interviews on camera with confidence and technique
- Speak to camera with clarity and natural presence
- Apply professional filming techniques including lighting, sound and composition
- Edit video footage using basic editing techniques and software
- Create a content strategy to maximise video reach on social media
- Produce corporate video to a professional standard without specialist equipment
- Manage the end-to-end video production process within your team
- Video content strategy
- Choosing topics, concepts and stories for videos
- Selecting the right type and format of video
- Creating a storyboard
- Drafting a video script
- Interview techniques
- Speaking to camera
- Tips and techniques: lighting; working with microphones, audio and framing
- Editing and post-production
- Basic editing tips: topping and tailing videos, when to call in the experts
- Voiceovers and subtitles: when to use them, how to use them in a video, practical tips
- Music
- Making your video social
- Deciding which platforms to use to disseminate your video
- Creating a content strategy to ensure that your video is part of a larger plan for engagement
Communication and marketing professionals who want to produce high-quality video content using the resources already available to their team. No prior video production experience is required.
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
The two days build progressively, with each module combining briefing, discussion and practical exercises. The small-group format ensures every participant gets individual attention.
Nothing specific is required. If you have a current project or challenge relevant to the course topic, bring it along — the practical exercises can incorporate real-world contexts.
No. The course teaches techniques that work with smartphones, basic microphones and natural lighting. Professional results depend more on technique than equipment — that is the central lesson.
Yes. The second day includes a hands-on production workshop where you will plan, film and edit video content, applying all the techniques covered in the course.