Employee communication is where organisational change succeeds or fails. This course builds the strategic capability to design internal communication that genuinely engages people — through change, uncertainty and everyday operations. You will learn to create strategy, plan campaigns, select and audit channels, and communicate effectively with employees when it matters most, including during crisis and disruption.
The strategic role of internal communication, strategy and planning frameworks, channels, tools and campaigns, change management communication, and crisis employee engagement.
Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence-based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.
- Define and articulate the strategic principles and business case for internal communications
- Create an internal communication strategy for your organisation
- Design organisational systems and a practical action plan for internal communication
- Deploy internal communication effectively across all key channels and platforms
- Support and engage employees through periods of change, uncertainty and disruption
- Communicate with employees effectively during a crisis
- Audit and select the right channels for your audience and objectives
- Measure the impact of internal communication and demonstrate its value
- Strategic goals and objectives of internal communication
- The business case for internal communication
- Golden rules of effective internal communications
- Essential reasons to engage your workforce
- Organisational models for internal communications
- The IC strategy framework and planning cycle
- Understanding your audience
- Defining your messages
- Selecting your channels
- Business ownership for internal communications and the profile of the IC specialist
- Auditing and selecting the right channels
- Trends in internal communications
- Technology and collaboration tools
- The use of social media for internal communication
- The importance of the information cascade
- Creating effective and creative internal communication campaigns
- The creative thinking process and toolbox
- Showcase of international best practice campaigns
- How to add creativity to your own IC campaigns
- Change programmes and sources of change
- A practical roadmap for communicating change
- Motivating employees during change
- Handling the downside: communicating bad news
- Keys to successful knowledge management
- The role of employers during times of uncertainty
- Becoming the voice of authority for the organisation
- Clear and concise communication in uncertain situations
- Making remote and hybrid working work
- Maintaining trust and engagement during disruption
- Preventing internal issues from becoming a crisis
- The role of the internal communicator in crisis management
- Communicating with employees during a crisis
- Supporting employees during trauma
- Aligning internal and external communications in times of crisis
- The importance of measurement and evaluation
- Setting SMART objectives
- Measurement tools and tactics
- Using data to improve internal communication
- Setting IC budgets
This course is for managers, executives and communication professionals responsible for employee engagement, change communication or internal communication strategy. It is relevant whether you lead an internal communication function or manage employee engagement as part of a broader role.
- Live Online19–20 October 2026· $950Book
- Dubai26–27 October 2026· $2,400 plus VATBook
- Live Online16–17 November 2026· $950Book
- Live Online14–15 December 2026· $950Book
- Dubai21–22 December 2026· $2,400 plus VATBook
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Yes. We deliver this course for teams of any size, tailored to your organisation’s context and objectives. Contact us to discuss your requirements.
Yes. The course covers all key channels and platforms for internal communication, including digital tools, intranets and social platforms, alongside traditional channels. You will learn to audit and select the right channel mix for your audience and objectives.
Yes. Many participants manage employee engagement as part of a broader communications or HR role. The course builds strategic capability that applies whether internal communication is your full-time focus or one part of your responsibilities.
Nothing specific is required. If you have a current project, challenge or organisational context relevant to the course, bring it along — the practical exercises can incorporate real-world scenarios.