Corporate communication professionals are expected to operate across multiple specialist disciplines — and do all of them well. This five-day programme builds breadth and depth across internal communication, ESG strategy and communication, and advanced media engagement. Each day covers a distinct discipline in depth, combining best practice frameworks with practical workshops tailored to the industries and challenges in the room.
Internal communication strategy and campaigns, change management and employee engagement, ESG strategy, reporting and stakeholder communication, and advanced media relations and media engagement.
This five-day programme runs in a small, boardroom-format group of senior professionals. Each day covers a distinct specialist discipline, with modules combining evidence-based best practice briefings, structured discussions, practical workshops and peer learning. Your trainers tailor content to the specific industries, organisations and challenges in the room. The format has a coaching and consulting flavour — you work on real situations and produce outputs you can apply immediately. You will leave with practical capability across every dimension of corporate communication — internal, ESG, media and stakeholder engagement.
- Create effective internal communication strategies and campaigns
- Motivate and engage employees through periods of change and disruption
- Support and communicate with employees effectively in times of crisis
- Design ESG strategy and reporting frameworks for your organisation
- Craft credible messaging and positioning for ESG initiatives
- Navigate the relationship between PR and the media at a senior level
- Build editorial authority and drive thought leadership through media engagement
- Advise and support spokespeople for media encounters
- The IC strategy framework and planning cycle
- Understanding your audience
- Defining your messages
- Selecting your channels
- Business ownership for internal communications and the profile of the IC specialist
- Auditing and selecting the right channels
- Technology and collaboration tools
- Creating effective and creative internal communication campaigns
- Showcase of international best practice campaigns
- The importance of the information cascade
- Change programmes and sources of change
- A practical roadmap for communicating change
- Motivating employees during change
- Handling the downside: communicating bad news
- Keys to successful knowledge management
- Preventing internal issues from becoming a crisis
- The role of the internal communicator in crisis management
- Communicating with employees during a crisis
- Supporting employees during trauma
- Aligning internal and external communications in times of crisis
- Understanding the concept and context of ESG and its growing role in organisations
- Exploring the role of corporate communications in ESG strategy
- Overview of key concepts and terminology in ESG strategy and communication
- ESG strategy design and reporting frameworks
- Case studies on effective ESG strategy and reporting
- Identifying key stakeholders and their expectations related to ESG
- Crafting compelling narratives around ESG strategy, goals and achievements
- Developing a key message framework for ESG
- Selecting and integrating communication channels for ESG campaigns
- Effective communication techniques for complex ESG topics
- Navigating the charged relationship between PR and the media
- Balancing tactics and strategy
- Strategic media engagement
- Trends and developments in media relations tactics
- Online media relations
- Building authority in the media
- Thought leadership
- Stimulating and managing third party advocacy
- Issues-led media relations: planned opportunism
- Handling tricky media situations
- Managing the reputation of the reputation managers
- Universal codes and principles of ethics as applied to PR
- Veracity, harm avoidance, beneficence, confidentiality and fairness
- Media insight
- Analysing the news landscape
- Practical messaging for interviews
- Predicting questions
- Q&A and briefing documents
This course is for senior PR managers, communications directors and agency professionals who want a comprehensive grounding across all the key corporate communication disciplines. It is ideal if your role spans multiple specialist areas and you want to strengthen your capability across all of them.
- Dubai26–30 October 2026· $5,900 plus VATBook
- London26–30 October 2026· £5,500 plus VATSold outSold out
- London23–27 November 2026· £5,500 plus VATBook
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Yes. We deliver this course for teams of any size, tailored to your organisation’s context and objectives. Contact us to discuss your requirements.
The Corporate Communication Programme covers specialist technical disciplines — internal communication, ESG strategy and media engagement. The Strategic Communications and PR Programme is designed for senior professionals who lead communication strategy and want to sharpen their strategic capability among high-level peers.
Each day covers a distinct specialist discipline in depth. The programme is designed as an integrated learning arc, combining breadth across corporate communication disciplines with practical depth in each one.
Nothing specific is required. If you have a current project, challenge or organisational context relevant to the course, bring it along — the practical exercises can incorporate real-world scenarios.