Writing is the most important technical skill in communications and PR — and the one that gets the least structured development. This five-day programme covers the complete range: business and corporate writing, social media and digital content, speech writing, specialist copy-writing for PR formats, and press release craft. Each day builds a distinct discipline, and the programme as a whole produces a writer who is genuinely versatile.
Business and corporate writing, social media and web content, speech writing and the spoken word, copy-writing for communications and PR formats, press release writing and distribution.
This five-day programme runs in a small, boardroom-format group of senior professionals. You will work intensively across multiple specialist disciplines, with each module combining evidence-based best practice briefings, structured discussions, practical workshops and peer learning. The format has a coaching and consulting flavour — your trainers tailor content to the specific industries, organisations and challenges in the room. You will leave with a comprehensive, integrated understanding of writing for communications and PR and practical tools you can apply immediately.
- Write clear, persuasive business and corporate content that achieves its objectives
- Produce website and social media content optimised for online readership
- Draft speeches with natural flow, rhetorical technique and spoken-word rhythm
- Write opinion editorials, case studies, profiles and long-form features to a professional standard
- Produce press releases with strong news angles, headlines and distribution strategy
- Apply keyword and content strategies for search engine discoverability
- Edit and proofread across all formats with speed and confidence
- Adapt writing style fluently between different formats, audiences and channels
- Clear and concise writing
- Rhythm and pace
- Style and tone
- Structure and planning
- Frameworking and outlining
- Quality control
- Principles of writing for online readership
- Web text content strategies
- Writing text that search engines like
- Micro-writing
- Comments, engagement and response
- Speech planning
- Structure and flow
- The spoken word
- Key elements and delivery
- Writing for persuasion
- Writing for colour
- Writing for depth
- Writing for spoken word
- Press release essentials
- Structure and format
- News, language and colour
- Distributing and pitching press releases
Anyone involved in writing, editing, commissioning or approving written content in a communications, PR or marketing role. Particularly valuable for professionals who want a comprehensive, structured grounding across the full range of writing disciplines the role demands.
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
The programme runs over five consecutive days in a small, boardroom-format group. Each day covers a distinct specialist discipline, building a comprehensive and integrated skill set.
Nothing specific is required. If you have a current project or challenge relevant to the course topic, bring it along — the practical exercises can incorporate real-world contexts.
The programme is designed as an integrated five-day experience, but individual modules are available as standalone courses. Contact us to discuss the best option for your needs.
The programme provides an integrated, progressive learning experience across all five disciplines in one intensive week. The connections between formats — how speech writing informs editorial writing, how digital skills change press release strategy — emerge naturally in the programme format.