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Protocol and Etiquette Management

Navigate diplomatic and executive encounters with confidence and precision.
★★★★★ 25 years · 50+ countries · 25,000+ trained
Protocol and Etiquette Management

High-profile encounters leave no room for guesswork. This course demystifies the formal rules of protocol and the subtle nuances of etiquette, so you can represent your organisation with confidence in any diplomatic, executive or cross-cultural setting. You will learn to plan and manage VIP visits, navigate international customs, handle sensitive scenarios with calm professionalism and avoid the mistakes that damage credibility.

What this course covers

Protocol foundations and professional manners, cross-cultural communication and international customs, VIP visit planning and event management, diplomatic conventions and ceremonial etiquette.

How it works

Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence-based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.

What you will be able to do
  • Host VIPs with confidence, ensuring smooth visits from arrival to departure
  • Manage last-minute changes or sensitive scenarios with calm professional protocol
  • Make a strong impression and avoid offence in high-stakes international situations
  • Apply global protocol principles to uphold respect, order and credibility
  • Adapt etiquette to diverse cultural norms in business and diplomacy
  • Prepare and deliver formal visits, meetings and ceremonial events
  • Interact respectfully and effectively across cultures, ranks and national traditions
  • Navigate interpersonal dynamics in official encounters with confidence and cultural intelligence
Course content
Core concepts and communication skills
This module covers the foundational principles of protocol and effective professional interactions.
  • Definitions and distinctions between protocol, etiquette and hosting
  • Principles of formal introductions, greetings and professional correspondence
  • Fundamentals of courtesy, respect and professional manners
  • Practical exercises to internalise core protocol concepts
  • Clarifying expectations and communication standards for VIP interactions
Cultural awareness
This module covers the skills to communicate sensitively across cultural boundaries.
  • Recognising cultural differences and adapting behaviour accordingly
  • International customs: gift-giving, dining manners and professional decorum
  • Cross-cultural communication techniques for clarity and respect
  • Practical approaches to cultural research and sensitivity in preparation
  • Exercises in navigating intercultural misunderstandings gracefully
Preparing and hosting VIP visits and occasions
This module covers detailed planning and execution strategies for high-profile events and visits.
  • Step-by-step planning guide for VIP engagements and diplomatic visits
  • Managing logistics: arrival, welcome and departure of high-status guests
  • Techniques for organising bilateral and multilateral meetings effectively
  • Handling seating arrangements and orders of precedence accurately
  • Simulation exercises in hosting scenarios to build confidence
Protocol and etiquette for VIPs
This module covers advanced ceremonial protocol and refined etiquette for formal occasions.
  • Understanding international conventions and formal diplomatic protocols
  • Forms of address, titles and appropriate verbal and written etiquette
  • Handling symbolic elements: national flags, anthems and official ceremonies
  • Managing invitations, RSVPs, seating plans and event execution details
  • Practical role-play for advanced ceremonial situations and official interactions
Who should attend

This course is for professionals managing high-stakes interactions involving senior figures — including communications and PR professionals, protocol officers, executive assistants and anyone responsible for VIP visits, diplomatic events or international business encounters.

Dates and booking
Two days face-to-face · Two half-days live online
  • Dubai
    20–21 October 2026· $2,400 plus VAT
    Book
  • Live Online
    21–22 October 2026· $950
    Book
  • Dubai
    11–12 November 2026· $2,400 plus VAT
    Book
  • Live Online
    18–19 November 2026· $950
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  • Live Online
    16–17 December 2026· $950
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Request a custom session
All prices exclude local VAT where applicable
25 years·50+ countries·25,000+ trained
British Accreditation CouncilCPD CertifiedKHDA ApprovedPearson Assured
Your trainers

The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.

Israa Shaheen
Israa Shaheen
Protocol, etiquette and executive presence specialist
Protocol and etiquette specialist with a decade of experience training executives, government entities and royal households across the GCC. Certified by the European School of Protocol and Protocolbureau in Brussels. MBA in leadership.
Jenni Perry
Jenni Perry
Senior communications strategist and PR consultant
Senior communications strategist with more than 20 years' experience. Former press secretary to the Royal Household and UK head of PR at Pfizer. Specialises in strategic communications, crisis management, media training and public affairs.
Sarah Cocker
Sarah Cocker
Broadcast journalist, economist and executive communication coach
Former CNBC anchor and economist with more than 25 years' experience in media, finance and executive communication. Coaches CEOs, ministers and senior executives in public speaking, media performance and strategic communication.
What participants say
★★★★★
“Applying Protocol and Etiquette in Business gives a very good and professional impression about the organization which will be reflected on future cooperation and relationships.”
Abeer Abu Barham
United Nations Population Fund
★★★★★
“I strongly recommend this course for people who wish to do a validation of learning or an introduction to the field of protocol and etiquette. The content is relevant.”
Meriem Benledra
Eshra École Supérieure d'Hôtellerie et de Restauration, Algiers
★★★★★
“Jenni has vast experience in this field and could share many anecdotes. She was always open for questions and made the course fun.”
Carmen Roelli
UEFA
Frequently asked questions

Yes. We deliver this course for teams of any size, tailored to your organisation’s context and objectives. Contact us to discuss your requirements.

No. The course covers universal protocol principles and cross-cultural etiquette that apply across diplomatic, business and international settings. Your trainer adapts examples and scenarios to the cultural contexts most relevant to participants in the room.

Yes. You will practise formal introductions, seating arrangements, VIP visit planning and other protocol scenarios through structured exercises, building confidence through hands-on application.

Nothing specific is required. If you have a current project, challenge or organisational context relevant to the course, bring it along — the practical exercises can incorporate real-world scenarios.

Ready to develop your team?
Talk to us about scheduling this course for your organisation