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Communication Skills for Persuasion and Influence

Influence decisions and build alignment across your organisation.
★★★★★ 25 years · 50+ countries · 25,000+ trained
Communication Skills for Persuasion and Influence

In most organisations, the people who get things done are the most persuasive, not the most senior. Influencing without formal authority — across hierarchies, functions and partnerships — is one of the most underrated professional skills. This one-day course gives you a practical framework for mapping influence networks, building credibility and framing proposals in ways that align with what your stakeholders care about.

What this course covers

Understanding influence dynamics and power in organisations, persuasive communication and stakeholder framing, managing resistance constructively, sustaining credibility over time.

How it works

Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence-based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.

What you will be able to do
  • Map the influence networks and power structures that shape decisions
  • Align proposals to stakeholder interests and values
  • Adapt your influence approach to different people and contexts
  • Build credibility through consistent language and behaviour
  • Frame requests and proposals to minimise resistance from the outset
  • Manage pushback and objections without escalating
  • Navigate matrix and cross-functional relationships more effectively
  • Maintain influence over time through delivery and relationship management
Course content
Understanding influence dynamics
This module sets the foundations for influence in complex organisations.
  • Power, credibility and trust
  • Mapping formal and informal networks
  • Influence styles and stakeholder preferences
  • Defining shared interests and outcomes
Persuasive communication techniques
This module focuses on crafting messages that win agreement.
  • Structuring logic, emotion and values
  • Language patterns that build commitment
  • Social proof and sponsor leverage
  • Handling objections and pushback
Influence in matrix and cross-functional settings
This module addresses practical tactics when authority is distributed.
  • Coalition building and ally strategy
  • Micro-commitments and incremental wins
  • Virtual and hybrid influencing
  • Protecting relationships under pressure
Sustaining influence over time
This module builds credibility through delivery and follow-through.
  • Trust "banking" and reliability signals
  • Reputation risks and how to avoid overreach
  • Stakeholder cadence and communication hygiene
  • Reviewing and adjusting your influence plan
Who should attend

Professionals, project managers and functional leaders who need to secure decisions, resources or collaboration from people who do not report to them. Particularly valuable in matrix organisations, cross-functional roles and partnership settings where formal authority is limited.

Dates and booking
One day face-to-face · Two half-days live online
No upcoming public dates scheduled.
Request a custom session
All prices exclude local VAT where applicable
25 years·50+ countries·25,000+ trained
British Accreditation CouncilCPD CertifiedKHDA ApprovedPearson Assured
Your trainers

The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.

Anouska Leibovici
Anouska Leibovici
Corporate trainer and leadership coach
Corporate trainer and leadership coach with more than 24 years' experience in senior management, sales and hospitality. Former Director of Operations at Hotel Dynamics Middle East. Delivers training and coaching in leadership, communication and events.
Caitlin Shannon
Caitlin Shannon
Communication strategist, writer and performance coach
Communication strategist, playwright and keynote speaker with more than 15 years' experience. Clients include the European Central Bank, Novartis, Prudential and Linklaters. BAFTA member. Award-winning screenwriter for Amazon and History Channel.
Corrina Cross
Corrina Cross
Communication and professional development trainer
Communication and professional development trainer specialising in interpersonal skills, leadership and team effectiveness. Certified NLP Master Practitioner and DiSC consultant. Lead coach on Unilever's global development programme. Dubai-based.
Eva Di Pierro
Eva Di Pierro
Executive presence coach and leadership development specialist
Executive presence coach and leadership development specialist with more than 15 years' experience across Europe, the United States and Asia. Certified Somatic Experiencing Practitioner. Coaches CEOs and senior executives on presence.
Lama Atallah
Lama Atallah
Corporate trainer and executive communication coach
Corporate trainer and communication coach with more than 15 years' experience in government, education and industry. Former advisor in the Canadian federal government. ICF-certified coach. Delivers training in Arabic, English and French.
What participants say
★★★★★
“The course has been useful in providing suggestions on how to be aware of one's negotiation style, tips on how to move away from that default mode when needed and on how to ensure that a negotiation is a productive, strategic process.”
Robin Hendrix
The World Bank Group
★★★★
“An important topic for growing personalities. The subjects like how to deal with different cultural people, the global world views, how to interact with different types of people were very useful.”
Sam Kingston Vetharaj
McDermott Middle East
★★★★★
“It will help to learn new things which can help not only professionally but personally too.”
Adeel Feroz
McDermott
Frequently asked questions

A great deal. The small-group format and intensive, practical approach mean every participant leaves with specific, applicable skills and techniques.

Nothing specific is required. If you have a current project or challenge relevant to the course topic, bring it along — the practical exercises can incorporate real-world contexts.

Negotiation training focuses on specific encounters with a counterparty — deals, contracts, formal positions. This course addresses the ongoing influence dynamics inside organisations: stakeholder relationships, credibility and alignment built over time.

The principles apply in any setting where you need commitment or action from people who do not report to you — senior stakeholders, boards, external partners or clients. The matrix framing is a useful lens even without formal matrix structures.

Ready to develop your team?
Talk to us about scheduling this course for your organisation